How to Write a Family Mission Statement and Guide with Purpose
- Brad Sherwood

- Nov 4, 2023
- 5 min read

TABLE OF CONTENTS
It's clear to us at MENxNATURE that there's a significant value in having direction, both in the wild and within our families. Much like a trusty compass guiding us on our outdoor expeditions, a family mission statement can offer that same clarity at home.
Here, we believe in the importance of having a solid foundation, a set of values, that steers our decisions and actions. Especially for our families. The essence of MENxNATURE goes beyond just outdoor adventures; it's about embracing principles that can uplift our homes.
Understanding the Need for a Mission Statement
As we often venture into the heart of nature at MENxNATURE, one thing becomes profoundly clear: every element in the wild operates with a sense of purpose. From the rivers forging their paths to the sea, to the towering trees seeking the sun, there's an inherent intention in their growth and existence. Just as nature thrives with clear direction, our families, too, can flourish with defined purpose.
In today's fast-paced world, it's easy to notice a drift. Families often get caught in the whirlwind of modern life, losing sight of their collective identity and purpose. As these bonds weaken, there emerges a genuine need to realign and reconnect.
Here's where the essence of authentic masculinity comes into play. Our role, as fathers and men, isn't just about providing; it's about guiding. About ensuring our families operate with principles, values, and, above all, a shared mission. Let's rise to the occasion, lean into our natural leadership, and help steer our families towards unity, understanding, and purpose.
Getting Started: Understanding Your Values

As we often discuss, to effectively guide others, we first need to understand ourselves. Before we can map out a direction for our families, it's crucial to grasp our own beliefs, aspirations, and strengths. This clarity not only ensures that we set the right path but also that we lead with conviction and authenticity.
Dive deep into your personal values. What drives you? What aspirations do you hold not just for yourself, but for your family as a whole? And where do your strengths lie, especially when it comes to harnessing your authentic masculinity?
I encourage you to set aside some quiet moments for personal introspection. These exercises will not only reinforce your sense of purpose but will also sharpen your natural leadership skills, ensuring you lead your family with clarity and intent.
Gather Your Family
As leaders, we often reflect on the power of unity and the strength of a collective. As we gather our family troop, remember: every member, no matter how young or old, has a voice that matters. Everyone's perspective is a valuable ingredient in shaping our family mission.
It's essential to create a space where everyone feels comfortable and free to express themselves. And, as we engage in this family conversation, let's do so with an explorer's curiosity. Prompt discussions with open-ended questions, be genuinely interested in the answers, and inspire all to voice their thoughts. After all, as we journey together in crafting our family mission, every insight, every emotion, and every aspiration holds importance.
Determine your Values, Goals, and Practices
Next, it's time to dive deeper into what drives our family's purpose and direction. The terms "values," "goals," and "practices" often intertwine, but understanding their distinctions can make all the difference.
Values are the deep-rooted beliefs that define us, while goals are the aspirations we strive for, and practices are the everyday actions that help us achieve these goals. In our journey to create a mission, it's crucial to discern our core family values.
Let's engage in a simple yet profound exercise. Have each family member list down values that resonate with them. This is an open space; no value is too big or too small.
Once you've all had your say, it's time for some reflection and prioritization. Come together to narrow down your list and determine which values truly embody the essence of your family. Remember, this process is about alignment and unity, ensuring that our family stands strong, like the tall oaks in nature, rooted in authentic masculinity and purpose.
Crafting Your Statement
With our identified values in hand, we're poised at the exciting juncture of creating our family's mission. The beauty of this statement is in its power to capture our family's essence and direction.
The key is to blend our values with our aspirations and vision for the future. Think of it as crafting a compass that will guide us through life's adventures. Strive for clarity and brevity. This isn't about composing an essay, but a guiding mantra that resonates deeply.
We're looking for that authenticity, a reflection of who we truly are, the resilience to face challenges head-on, and a profound connection to each other and the world around us. When our family's mission statement echoes these principles, we know we're on a path true to our collective heart and soul.
Tips for an Effective Statement
First and foremost, authenticity is key. Let's not get swayed by what sounds good or what others might think. This is our family's mission, and it should resonate with our unique journey and experiences.
Families, like nature, evolve. Children grow, circumstances change, and new challenges emerge. Therefore, our mission statement should be adaptive, flexible, allowing room for growth while holding firm to our core values.
Lastly, clarity is crucial. We're crafting a compass to guide us, not a puzzle to decipher. A concise and straightforward mission ensures that each member, young or old, can understand, remember, and stand by it through thick and thin. With these principles in mind, we're equipped to create a mission that'll serve as a steady beacon for our family's journey.
Leaders Go First
To assist you with crafting your statement, here is the family mission statement we've come up with at home:
Our family promises to always stick together, love each other, and do our best in everything. We believe God guides us, and we look to Him in good times and tough times. Like the lessons we learn from nature, we aim to be strong, curious, and kind. We want our family to understand real values and to stand up for what's right. We'll make time for family adventures, pray together, and always remember to be grateful for what we have. Our goal is to lead with honesty, learn from each other, and let our actions show our love and beliefs.
Incorporating the Mission into Daily Life

Transitioning from crafting our mission to living it is the next big leap. We can't let our heartfelt words gather dust on a shelf. Instead, we've got to breathe life into them, daily.
It starts by turning these words into tangible actions. Every choice, every decision should mirror the essence of our mission. When faced with a crossroads, let's ask ourselves, "Does this align with our family mission?"
We should set up reminders to keep our mission at the forefront. Whether it's physical tokens placed around our home, regular discussions during meal times, or even family rituals that echo our mission, these constant cues serve to embed our purpose deeper into our daily lives.
And like nature, which thrives on cycles of growth and dormancy, it's essential for us to periodically evaluate our mission. Are we still on track? Do certain aspects need tweaking? It's not about changing our core but ensuring our path aligns with the evolving dynamics of our family.
Together, as we weave our mission into our daily actions and choices, we ensure a legacy of purpose, unity, and authentic living for our family.











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